Digital Door-Knocking: From 'Knock Knock' to 'Click Click'

In this engaging and informative 2-hour course, real estate professionals will learn how to seamlessly blend traditional and modern marketing techniques to better serve and protect their clients. We will start by exploring time-tested methods such as door knocking and mail marketing, demonstrating how these personal touches can build trust and foster strong community connections. Participants will then delve into the dynamic world of social media marketing, discovering strategies to leverage platforms like Facebook, Instagram, and LinkedIn to reach a broader audience and engage consumers more effectively. 
The course will also introduce participants to powerful digital tools like RELA, a platform for creating property-specific websites that enhance the visibility and appeal of listings. Additionally, we will cover the Realtor Property Resource (RPR), a National Association of Realtors benefit that provides comprehensive data for creating accurate comparative market analyses. By focusing on these tools, the course aims to equip real estate professionals with the skills to provide transparent, data-driven insights that protect and empower consumers, ensuring they make informed decisions in their property transactions. 
Throughout the session, the emphasis will be on ethical practices and consumer protection, rather than simply enriching the real estate professional. By the end of the course, participants will have a well-rounded understanding of how to combine personal interaction with advanced digital strategies to create a more trustworthy and effective real estate marketing approach.